What makes a promotional item successful?
Simply put, promotional items are one of the most effective and affordable ways to advertise. The longer a promotional item sticks around and gets used, the stronger the investment in the promotional item! Take a look at some of the results from the Global Advertising Specialties Impressions study from 2010:
Affordability
At $.005 in the USA, the cost per impression with promotional items is far lower than with TV, print advertising, or radio spots.
Staying Power
In the US, the average time reported for keeping a promotional item was 5.4 months.
Usefulness
People who replied from US and Canada reported using their promotional items 18.2 times a month, on average.
Mindshare
83% of responders said that they could identify the advertiser on a promotional item that they had been given.
Engagement
41% of US respondants reported having a more favorable opinion of the advertiser, after receiving their promotional product.
Perceived Value
Of the people in the US who repsponded, 62% said they would pass along a promotional product to someone they know, if they did not intend to use it themselves.
We love to help our clients with tried and true items such as pens, mugs, and calendars---but we also crave the opportunity to go outside of the box! We will have more fun, and you'll stand out that much more, which is the main goal in the first place.
Give us a call or email today! We'd love to learn about your company or organization, and discuss how we can help you stand out in full color!
