Among other efforts outlined in American Apparel’s recent press release on June 6th, American Apparel has redesigned their fall merchandise line. Stay tuned!
From the press release:
For the first time in the Company’s history, later this year, American Apparel will unveil a new fall line focused on advanced basics and key items in both men’s and women’s. “Historically, the fall season has not been a major focus for the Company. We are beginning the process of re-merchandising the product assortment in our retail stores to increase productivity by SKU,” said Paula Schneider, recently appointed Chief Executive Officer of American Apparel. “The new styles are designed to increase revenue as we continue to evolve our product offering during this important selling season,” added Ms. Schneider.
Also of note is the hiring of Christine Olcu as General Manager of Global Retail, and Brad Gebhard as President of Wholesale to help execute its global retail and wholesale turnaround strategies.
From newly appointed CEO Paula Schneider:
“We are looking forward to working with Christine and Brad to leverage their expertise, which will be invaluable in delivering compelling products to our customers. We are proud of our heritage as the largest apparel manufacturer in North America, and the initiatives announced today are designed to enable us to return to profitability so that we can continue to serve our loyal customers and provide fair wages to our dedicated employees for years to come.”