Branding is a funny thing! For one, it does not have to be in your face. Take, for example, the distinctive bottoms of Vans sneakers. What’s so great about it? Ex-skater daddy-geezers and teens alike can still both instantly recognize it and associate it with one company! Whether intended or not, this basic, geometric sole design has become one of the most distinctive features of the Vans sneaker division, and that universal, instant recognition over long periods of time is what every company should desire.